We took a global brand and created unique identities to launch two new platforms. Along with a toolkit-zine for building consistency across diverse markets.
Client: Axe—Global.
Agency: 72andSunny.
Creative team: RIchard Harrington, Ben Everitt, Adam Koppel.
Project: Brand identity design, campaign identity.
Agency: 72andSunny.
Creative team: RIchard Harrington, Ben Everitt, Adam Koppel.
Project: Brand identity design, campaign identity.
![](https://freight.cargo.site/t/original/i/fdd0b9534ec9ae09a0352da4fb7b3e1bbc822b00fb1f97df38a99a445c4d9fa0/Website_Content_0119.jpg)
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