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To follow up from their “Idiots Are Amazing” campaign Fanta needed some fun product focussed out-of-home assets. So we came up with the most stupidest way to do that possible.


Client: Fanta—Global.
Agency: 72andSunny.
Creative Team: Kevin Weir, Carlos Ortiz.
Project: Creative Concepting, art direction, campaign design.
Photographer: Anne Claire de Breij.