To follow up from their “Idiots Are Amazing” campaign Fanta needed some fun product focussed out-of-home assets. So we came up with the most stupidest way to do that possible.
Client: Fanta—Global.
Agency: 72andSunny.
Creative Team: Kevin Weir, Carlos Ortiz.
Project: Creative Concepting, art direction, campaign design.
Photographer: Anne Claire de Breij.
Agency: 72andSunny.
Creative Team: Kevin Weir, Carlos Ortiz.
Project: Creative Concepting, art direction, campaign design.
Photographer: Anne Claire de Breij.
![](https://freight.cargo.site/t/original/i/1b2f2e5b21f474b02fd57565fd08d2d363ab354b432c10288e18c88672bc7924/Layout-1080-X-1920---Chin.gif)
![](https://freight.cargo.site/t/original/i/7fdb38933ee9c5fdb621cbfe21586a7d1b9342ebefa76ab1b690c6863316b28d/Fanta-Balloon---1080X1920-Final.gif)