How do you make sense of one of the world’s oldest and most iconic logos – we reconfigured an existing brand structure to futureproof it across new platforms and ventures. The transparent version of IKEA’s logomark is designed to simply frame it’s products. 

Ikea—The Fönster.
Client: Ikea.
Agency: 72andSunny.
Creative Team: Richard Harrington, Josh Harris, Jordan Shevell.

Project: Creative Concepting, Brand Design, Brand Strategy.