She built that… and that’s the way it is.
We re-wrote an iconic Run DMC anthem to create a movement to get girls building with LEGO®
LEGO®—She Built That.
Client: LEGO®—Global.
Agency: Our LEGO® Agency.
Creative team: Lex Remalante, Rachel Sato-Banks, Hazel Tracey.
Director: Child + Zauberberg Productions.
Project: Art direction, creative concepting, campaign development and delivery.
Client: LEGO®—Global.
Agency: Our LEGO® Agency.
Creative team: Lex Remalante, Rachel Sato-Banks, Hazel Tracey.
Director: Child + Zauberberg Productions.
Project: Art direction, creative concepting, campaign development and delivery.
From a song, to a teaser audition, to a music video, to four product films, to a website, to a game, to a social media campaign, SheBuiltThat shared the message to empower and encourage girls to get building all around the world.
