All the good taste of meat. That’s good for the planet, too. Introducing LikeMeat, the world's first plant-based meat that walks and talks... just like meat.
We leaned in to landing that double good for Germany and the USA with a series of messy delicious films.

Likemeat—So good it’s good.
Client: Likemeat—Global.
Agency: 72andSunny.
Creative team: Craig Hanratty, Mikey Farr.
Director: Johan Kramer
Project: Art direction, creative concpepting, global toolkit, key-visuals, campign design