With the help of Sarah Jessica Parker and an iconic Italian song, we turned the ritual of putting on a bra into a dance with 4 simple steps that every women can do her own way. 

Intimissimi—The Bra Twist.
Client: Intimissimi—Global.
Agency: 72andSunny.
Creative Team: Benny Everitt, Valeria Raimondi.
Photographer: Rowan Papier.
Project: Key visual art direction, campaign design.
Director: Leonn Ward.