Based on the Zurich Insurance platform What can go right?, this global campaign for Motor and Life taps into big and small relatable moments in people’s life offering up an optimistic twist on insurance. We don’t insure against, we insure for.

Zurich—What can go right?
Client: Zurich Insurance—Global.
Agency: 72andSunny.
Creative team: Kyla Elliott, Valeria Raimondi, Emily Tolley, Samantha Mintz, Laura Sordi.
Director: Laerke Hertoni.
Project: Creative concpepting.