https://mpurcell.com M Purcell Mon, 01 Sep 2025 17:26:16 +0000 https://mpurcell.com en https://mpurcell.com/Nugget-Pocket Thu, 05 Aug 2021 14:19:43 +0000 M Purcell https://mpurcell.com/Nugget-Pocket The Challenge: Make a young generation of snack obsessed foodies consider plant-based nuggets from Like Meat in an increasingly crowded market. LikeMeat—The Nugget Pocket.Client: LikeMeat—Global.Agency: 72andSunny.Creative Team: Constanze Bilogan, Sarah Hardcastle, Gregg Clampfer. Project: Creative Concepting, art direction, campaign design. Director: Arthur Couvat. <img width="4167" height="2344" width_o="4167" height_o="2344" data-src="https://freight.cargo.site/t/original/i/0fde3e7bc0239dfc1543459dd13830f3c78ea0e63f499108115e9dd3e9e220b9/Website_Content_0481.jpg" data-mid="115489275" border="0" src="https://freight.cargo.site/w/1000/i/0fde3e7bc0239dfc1543459dd13830f3c78ea0e63f499108115e9dd3e9e220b9/Website_Content_0481.jpg" /> <img width="300" height="533" width_o="300" height_o="533" data-src="https://freight.cargo.site/t/original/i/b489b6470939e88dc4321c45f3df54fabe537980b025e22210556092dc9bb235/LM_NP_TEAS_ST_6_6590.gif" data-mid="115495056" border="0" src="https://freight.cargo.site/w/300/i/b489b6470939e88dc4321c45f3df54fabe537980b025e22210556092dc9bb235/LM_NP_TEAS_ST_6_6590.gif" /> <img width="2260" height="3125" width_o="2260" height_o="3125" data-src="https://freight.cargo.site/t/original/i/433a0a75f463d8bd1eda24a3c2f7f2cf6ca6db6b0452a1b31882f8bf620de4ab/Website_Content_0484.jpg" data-mid="115489278" border="0" src="https://freight.cargo.site/w/1000/i/433a0a75f463d8bd1eda24a3c2f7f2cf6ca6db6b0452a1b31882f8bf620de4ab/Website_Content_0484.jpg" /> <img width="200" height="356" width_o="200" height_o="356" data-src="https://freight.cargo.site/t/original/i/8c638c83e682a83747b2786a7d15a3e81afc0788fb9e9d91ddf71a61405bf878/LM_NP_EAT_8_9x16_6594-2.gif" data-mid="115495793" border="0" src="https://freight.cargo.site/w/200/i/8c638c83e682a83747b2786a7d15a3e81afc0788fb9e9d91ddf71a61405bf878/LM_NP_EAT_8_9x16_6594-2.gif" /> <img width="4167" height="2344" width_o="4167" height_o="2344" data-src="https://freight.cargo.site/t/original/i/bc99e30258e79251f203ccc806097055553d88ca762cbd01a832f2629ddfdc00/Website_Content_0480.jpg" data-mid="115489274" border="0" src="https://freight.cargo.site/w/1000/i/bc99e30258e79251f203ccc806097055553d88ca762cbd01a832f2629ddfdc00/Website_Content_0480.jpg" /> https://mpurcell.com/LEGO-She-Built-That Mon, 01 Sep 2025 17:26:16 +0000 M Purcell https://mpurcell.com/LEGO-She-Built-That She built that… and that’s the way it is. We re-wrote an iconic Run DMC anthem to create a movement to get girls building with LEGO®&nbsp; LEGO®—She Built That.Client: LEGO®—Global.Agency: Our LEGO® Agency.Creative team: Lex Remalante, Rachel Sato-Banks, Hazel Tracey. Director: Child + Zauberberg Productions.Project: Art direction, creative concepting, campaign development and delivery. <img width="1085" height="1500" width_o="1085" height_o="1500" data-src="https://freight.cargo.site/t/original/i/9d5b2c85fc9d805fc18452286b0a9cee8180084f827c6372e285dfaf01a1a37e/GIRLS25_RUN_A.jpg" data-mid="237708735" border="0" src="https://freight.cargo.site/w/1000/i/9d5b2c85fc9d805fc18452286b0a9cee8180084f827c6372e285dfaf01a1a37e/GIRLS25_RUN_A.jpg" /> <img width="2170" height="3000" width_o="2170" height_o="3000" data-src="https://freight.cargo.site/t/original/i/fe1925f58dd82e29b6659f6db79cd6f8adf55878da2a7164bcb774acc0f59fee/GIRLS25_RUN_B.jpg" data-mid="237732181" border="0" src="https://freight.cargo.site/w/1000/i/fe1925f58dd82e29b6659f6db79cd6f8adf55878da2a7164bcb774acc0f59fee/GIRLS25_RUN_B.jpg" /> <img width="1085" height="1500" width_o="1085" height_o="1500" data-src="https://freight.cargo.site/t/original/i/18fa55f17c7c16838cbc0bb871bc4a32b439ae1e6228268d15d2ced2cbe01b70/Website_Content_066.jpg" data-mid="237711655" border="0" src="https://freight.cargo.site/w/1000/i/18fa55f17c7c16838cbc0bb871bc4a32b439ae1e6228268d15d2ced2cbe01b70/Website_Content_066.jpg" /> From a song, to a teaser audition, to a music video, to four product films, to a website, to a game, to a social media campaign, SheBuiltThat shared the message to empower and encourage girls to get building all around the world. <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/a433bb3ed659d1ede884c26ab0aedf7f5c7332cb93b607880d385ce53c778815/Website_Content_05.jpg" data-mid="237707360" border="0" src="https://freight.cargo.site/w/1000/i/a433bb3ed659d1ede884c26ab0aedf7f5c7332cb93b607880d385ce53c778815/Website_Content_05.jpg" />&nbsp; https://mpurcell.com/So-good-it-s-good Fri, 15 Apr 2022 09:06:56 +0000 M Purcell https://mpurcell.com/So-good-it-s-good All the good taste of meat. That’s good for the planet, too. Introducing LikeMeat, the world's first plant-based meat that walks and talks... just like meat. We leaned in to landing that double good for Germany and the USA with a series of messy delicious films. Likemeat—So good it’s good.Client: Likemeat—Global.Agency: 72andSunny.Creative team: Craig Hanratty, Mikey Farr. Director: Johan KramerProject: Art direction, creative concpepting, global toolkit, key-visuals, campign design <img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/16ec874f2bb2beec6925b7f6dc24bf9dbe74b378a9561161a05d96af3f82ae4d/Website_Content_04124.jpg" data-mid="139709291" border="0" src="https://freight.cargo.site/w/1000/i/16ec874f2bb2beec6925b7f6dc24bf9dbe74b378a9561161a05d96af3f82ae4d/Website_Content_04124.jpg" /> https://mpurcell.com/The-Bra-Twist Tue, 28 Jan 2020 18:04:38 +0000 M Purcell https://mpurcell.com/The-Bra-Twist With the help of Sarah Jessica Parker and an iconic Italian song, we turned the ritual of putting on a bra into a dance with 4 simple steps that every women can do her own way.&nbsp; Intimissimi—The Bra Twist.Client: Intimissimi—Global.Agency: 72andSunny.Creative Team: Benny Everitt, Valeria Raimondi. Photographer: Rowan Papier. Project: Key visual art direction, campaign design. Director: Leonn Ward. <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/a1b878f9734b0678a40205dfb719dd98d146ce3c07bebbc45525c67feb2c1702/Website_Content_034.jpg" data-mid="64667203" border="0" src="https://freight.cargo.site/w/1000/i/a1b878f9734b0678a40205dfb719dd98d146ce3c07bebbc45525c67feb2c1702/Website_Content_034.jpg" /> <img width="1085" height="1500" width_o="1085" height_o="1500" data-src="https://freight.cargo.site/t/original/i/07f4132ee3730915dced36c9ffd393e6808137f2af9b57731f6102e2ae037e3a/Website_Content_037.jpg" data-mid="64666883" border="0" src="https://freight.cargo.site/w/1000/i/07f4132ee3730915dced36c9ffd393e6808137f2af9b57731f6102e2ae037e3a/Website_Content_037.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/7f05194cfa9e3e466d0e5ab17b28511e421188ac54493c3f5a7973a46217d223/Website_Content_033.jpg" data-mid="64666800" border="0" src="https://freight.cargo.site/w/1000/i/7f05194cfa9e3e466d0e5ab17b28511e421188ac54493c3f5a7973a46217d223/Website_Content_033.jpg" /> <img width="1085" height="1500" width_o="1085" height_o="1500" data-src="https://freight.cargo.site/t/original/i/8e114b514c5ce8bfa896c587691a96d71d89ad5d4702205c03a080c1b7020cce/Website_Content_035.jpg" data-mid="64666842" border="0" src="https://freight.cargo.site/w/1000/i/8e114b514c5ce8bfa896c587691a96d71d89ad5d4702205c03a080c1b7020cce/Website_Content_035.jpg" /> <img width="2000" height="1446" width_o="2000" height_o="1446" data-src="https://freight.cargo.site/t/original/i/fbde4dbcd60e9a8f9deface44e9317b9c77e04712bb37067cd92b633e8efb615/Website_Content_038.jpg" data-mid="64666906" border="0" src="https://freight.cargo.site/w/1000/i/fbde4dbcd60e9a8f9deface44e9317b9c77e04712bb37067cd92b633e8efb615/Website_Content_038.jpg" /> https://mpurcell.com/What-can-go-right Tue, 28 Feb 2023 14:55:23 +0000 M Purcell https://mpurcell.com/What-can-go-right What can go right? We had the responsibility of executing Zurich’s first piece of work that lives their inispiring new ethos and showcases their range in a hardworkinig global campaign. Zurich—What can go right?Client: Zurich Insurance—Global.Agency: 72andSunny.Creative team: Kyla Elliott, Lee Boulton. Director: Theo GottliebProject: Art direction, creative concpepting, global toolkit, key-visuals, campign design. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/6e65944c3ce41b2d81d851e647f0cec4af4e07c898f0546b347818f731d700c6/Zurich_Working_DOOH_048.jpg" data-mid="170023443" border="0" src="https://freight.cargo.site/w/1000/i/6e65944c3ce41b2d81d851e647f0cec4af4e07c898f0546b347818f731d700c6/Zurich_Working_DOOH_048.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/97480b58e040b25a29465d1ba0ec68d497b039a776d841a1dd93977967161afb/Zurich_Working_DOOH_047.jpg" data-mid="170023441" border="0" src="https://freight.cargo.site/w/1000/i/97480b58e040b25a29465d1ba0ec68d497b039a776d841a1dd93977967161afb/Zurich_Working_DOOH_047.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f001ee3c6cc978bd5560b4814ca83bccf6abdb8538ab432a97fc9d5d43e52f50/Zurich_Working_DOOH_045.jpg" data-mid="170023622" border="0" src="https://freight.cargo.site/w/1000/i/f001ee3c6cc978bd5560b4814ca83bccf6abdb8538ab432a97fc9d5d43e52f50/Zurich_Working_DOOH_045.jpg" /> https://mpurcell.com/We-insure-for Thu, 01 Feb 2024 12:04:17 +0000 M Purcell https://mpurcell.com/We-insure-for Based on the Zurich Insurance platform What can go right?, this global campaign for Motor and Life taps into big and small relatable moments in people’s life offering up an optimistic twist on insurance. We don’t insure against, we insure for. Zurich—What can go right?Client: Zurich Insurance—Global.Agency: 72andSunny.Creative team: Kyla Elliott, Valeria Raimondi, Emily Tolley, Samantha Mintz, Laura Sordi. Director: Laerke Hertoni.Project: Creative concpepting. https://mpurcell.com/C-est-Square Tue, 28 Feb 2023 15:22:14 +0000 M Purcell https://mpurcell.com/C-est-Square Square needed a hardworking social and outdoor campaign to highlight it’s product integration features for sellers across France. We created a campaign that lands the benefits of using square by documenting real sellers in Paris. Square —C’est SquareClient: Square—France.Agency: 72andSunny.Creative team: Kyla Eliott, Cyrielle Debrun, Jordan Shevell. Director: Arthur CouvatProject: Art direction, campign design. <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/cfc396c846da16566879c277e2e2bbfb9e45cd5ebba4d9a96c807509714b856d/Website_Content_053.jpg" data-mid="172678305" border="0" src="https://freight.cargo.site/w/1000/i/cfc396c846da16566879c277e2e2bbfb9e45cd5ebba4d9a96c807509714b856d/Website_Content_053.jpg" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/a08295590206941ef19359f347ae912abf254501e9dbf4a39a6cd91e0eab3833/SQUARE_FRANCE_H2-ECO_METRO_LAIZE_HARDWARE_F_B_16751.gif" data-mid="172783524" border="0" src="https://freight.cargo.site/w/800/i/a08295590206941ef19359f347ae912abf254501e9dbf4a39a6cd91e0eab3833/SQUARE_FRANCE_H2-ECO_METRO_LAIZE_HARDWARE_F_B_16751.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/d1bdcfe54aea68e8ccd286cd32e7b4131fcc026cd49956ebd7804a865cb6ad3b/SQUARE_FRANCE_H2-ECO_PHENIX_AUVRACPARISIEN_INVENTORY_RTL_16704.gif" data-mid="172783525" border="0" src="https://freight.cargo.site/w/800/i/d1bdcfe54aea68e8ccd286cd32e7b4131fcc026cd49956ebd7804a865cb6ad3b/SQUARE_FRANCE_H2-ECO_PHENIX_AUVRACPARISIEN_INVENTORY_RTL_16704.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/e48365171e61cc1b6609f386a19596c3d59da7af9e9fac41df7341901464e3e7/SQUARE_FRANCE_H2-ECO_PHENIX_LAIZE_ORDERS_F_B_16705.gif" data-mid="172783526" border="0" src="https://freight.cargo.site/w/800/i/e48365171e61cc1b6609f386a19596c3d59da7af9e9fac41df7341901464e3e7/SQUARE_FRANCE_H2-ECO_PHENIX_LAIZE_ORDERS_F_B_16705.gif" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/fe2e6d444a8590c9bf5f4f0b6144e0d5297ce05dca772ab590a1f0b874d2432d/Website_Content_052.jpg" data-mid="172678304" border="0" src="https://freight.cargo.site/w/1000/i/fe2e6d444a8590c9bf5f4f0b6144e0d5297ce05dca772ab590a1f0b874d2432d/Website_Content_052.jpg" /> https://mpurcell.com/Coca-Cola-Meals Thu, 21 Apr 2022 08:24:04 +0000 M Purcell https://mpurcell.com/Coca-Cola-Meals We captured relatable mealtime moments that make sharing a drink at dinner-time special. CocaCola —Better Meals Together.Client: CocaCola.Agency: 72andSunny.Creative Team: Renee Lam, Valeria Raimondi. Project: Photography Art direction. Photographer: Paul Calver. <img width="4320" height="2091" width_o="4320" height_o="2091" data-src="https://freight.cargo.site/t/original/i/d22f8a8f33f88cc241b47cef699dc671071c246b0e82549d7cb3e03bf564b78c/Coke-Meals-WEBU_CCNS_Young-Families_Aspiring-Chef_48-Sheet79734.jpg" data-mid="140271350" border="0" src="https://freight.cargo.site/w/1000/i/d22f8a8f33f88cc241b47cef699dc671071c246b0e82549d7cb3e03bf564b78c/Coke-Meals-WEBU_CCNS_Young-Families_Aspiring-Chef_48-Sheet79734.jpg" /> <img width="4320" height="2091" width_o="4320" height_o="2091" data-src="https://freight.cargo.site/t/original/i/4db9bd59930c9d369fd6a2e5e3735ca1de9d974ea52eb33de6eac6f98ceb0585/Coke-Meals-WEBU_CCNS_Young-Families_Aspiring-Chef_48-Sheet79735.jpg" data-mid="140271351" border="0" src="https://freight.cargo.site/w/1000/i/4db9bd59930c9d369fd6a2e5e3735ca1de9d974ea52eb33de6eac6f98ceb0585/Coke-Meals-WEBU_CCNS_Young-Families_Aspiring-Chef_48-Sheet79735.jpg" /> <img width="4320" height="2091" width_o="4320" height_o="2091" data-src="https://freight.cargo.site/t/original/i/edf64696a07009e437760f8d0f091b5ffaf02c1e07df65ffacde02738072bd3b/Coke-Meals-WEBU_CCNS_Young-Families_Aspiring-Chef_48-Sheet7973.jpg" data-mid="140271615" border="0" src="https://freight.cargo.site/w/1000/i/edf64696a07009e437760f8d0f091b5ffaf02c1e07df65ffacde02738072bd3b/Coke-Meals-WEBU_CCNS_Young-Families_Aspiring-Chef_48-Sheet7973.jpg" /> <img width="4320" height="2091" width_o="4320" height_o="2091" data-src="https://freight.cargo.site/t/original/i/3a3df470cf1826c9cfbae6ae397afcf04029051b4ca3e3e61cff13f56479afd7/Coke-Meals-WEBU_CCNS_Young-Families_Aspiring-Chef_48-Sheet79733.jpg" data-mid="140271347" border="0" src="https://freight.cargo.site/w/1000/i/3a3df470cf1826c9cfbae6ae397afcf04029051b4ca3e3e61cff13f56479afd7/Coke-Meals-WEBU_CCNS_Young-Families_Aspiring-Chef_48-Sheet79733.jpg" /> https://mpurcell.com/League-of-Legends Tue, 28 Jan 2020 19:22:07 +0000 M Purcell https://mpurcell.com/League-of-Legends To recruit gamers and fans alike, we brought in-game moves into the real world. Kicking-off an integrated campaign with the League of Legends World Championship e-sports event. Campaign: What’s Your Move?Client: Axe—Global.Agency: 72andSunny.Creative team: Ben Everitt, Adam Koppel. Launch-film director: Leonardo CosmeProject: Global toolkit, key-visual, Launch film,&nbsp; Dooh,&nbsp; Social campaign, Event activations. <img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/95750cbe6d0d4eae7a8258595572bade705bbe2d49ac279480dd649c18312cf3/Website_Content_0110.jpg" data-mid="59663183" border="0" src="https://freight.cargo.site/w/1000/i/95750cbe6d0d4eae7a8258595572bade705bbe2d49ac279480dd649c18312cf3/Website_Content_0110.jpg" /> <img width="600" height="900" width_o="600" height_o="900" data-src="https://freight.cargo.site/t/original/i/14da330ab32e506e0c2a5dea901682202bbb3bb7298e20001f54ecb881ad7118/AXE_GAMING_OOH_BLUE_PRODUCT_KV_6s_2.gif" data-mid="59662803" border="0" src="https://freight.cargo.site/w/600/i/14da330ab32e506e0c2a5dea901682202bbb3bb7298e20001f54ecb881ad7118/AXE_GAMING_OOH_BLUE_PRODUCT_KV_6s_2.gif" /> <img width="1417" height="2126" width_o="1417" height_o="2126" data-src="https://freight.cargo.site/t/original/i/990a53e0d0827de0a93a0b167a6c16d9f2fd9f4ba1a525b02721610ba39f5055/AXE_GAMING_OOH_BLUE_DUAL_KV_6s.jpg" data-mid="59662805" border="0" src="https://freight.cargo.site/w/1000/i/990a53e0d0827de0a93a0b167a6c16d9f2fd9f4ba1a525b02721610ba39f5055/AXE_GAMING_OOH_BLUE_DUAL_KV_6s.jpg" /> <img width="600" height="900" width_o="600" height_o="900" data-src="https://freight.cargo.site/t/original/i/d2f3045a78df72dfae6275688eb6ded28a726aa719ef830cea52f4d199a10a2a/AXE_GAMING_OOH_JADE_PRODUCT_KV_6s_3.gif" data-mid="59662809" border="0" src="https://freight.cargo.site/w/600/i/d2f3045a78df72dfae6275688eb6ded28a726aa719ef830cea52f4d199a10a2a/AXE_GAMING_OOH_JADE_PRODUCT_KV_6s_3.gif" /> Debuting at League of Legends live broadcast we announced the partnership with a Talking AXE Can, when you spray the customized can delivers iconic League of Legends lines, the ultimate prize for any passionate gamer.&nbsp; <img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/3fa2de745f16b93916860796845a95d56c167d5714ebe0844c5976863ccbd6ef/Website_Content_019.jpg" data-mid="59663124" border="0" src="https://freight.cargo.site/w/1000/i/3fa2de745f16b93916860796845a95d56c167d5714ebe0844c5976863ccbd6ef/Website_Content_019.jpg" /> https://mpurcell.com/BBQ-Season Thu, 05 Aug 2021 21:03:31 +0000 M Purcell https://mpurcell.com/BBQ-Season To launch LikeMeat into BBQ season we shot a series of short quips celebrating the painless joys of eating plant-based. LikeMeat—BBQ&nbsp; 2021.Client: LikeMeat—Global.Agency: 72andSunny.Creative Team: Constanze Bilogan, Frenkel Schönfeld, Josh Harris, Gregg Clampfer, Benny Everett. Project: Art direction, campaign design. Director: BigRedButton. <img width="1386" height="1917" width_o="1386" height_o="1917" data-src="https://freight.cargo.site/t/original/i/2ca7fca66efdab02f300686a676d5e31d7d1a37bb9d22cae4c57aa7ea34547a2/Website_Content_0493.jpg" data-mid="115503783" border="0" src="https://freight.cargo.site/w/1000/i/2ca7fca66efdab02f300686a676d5e31d7d1a37bb9d22cae4c57aa7ea34547a2/Website_Content_0493.jpg" /> <img width="1386" height="1917" width_o="1386" height_o="1917" data-src="https://freight.cargo.site/t/original/i/d433a297286576bbce93ce59bbed6288e4a303d727cc0bf9b1fe01c8b215fabf/Website_Content_0492.jpg" data-mid="115503782" border="0" src="https://freight.cargo.site/w/1000/i/d433a297286576bbce93ce59bbed6288e4a303d727cc0bf9b1fe01c8b215fabf/Website_Content_0492.jpg" /> <img width="2556" height="1438" width_o="2556" height_o="1438" data-src="https://freight.cargo.site/t/original/i/150ff562b626e7814a6e061bf9cf9ed497749f11d758c5767662fa712356cfd8/Website_Content_0490.jpg" data-mid="115503780" border="0" src="https://freight.cargo.site/w/1000/i/150ff562b626e7814a6e061bf9cf9ed497749f11d758c5767662fa712356cfd8/Website_Content_0490.jpg" /> <img width="2556" height="1438" width_o="2556" height_o="1438" data-src="https://freight.cargo.site/t/original/i/38f19aab3715f5e684d3e2e9be645d610d3ca5f083ba25831fe7588e631adac3/Website_Content_0491.jpg" data-mid="115503781" border="0" src="https://freight.cargo.site/w/1000/i/38f19aab3715f5e684d3e2e9be645d610d3ca5f083ba25831fe7588e631adac3/Website_Content_0491.jpg" />